The 2020 Collapse of Small Business - Series Part 3

We have been on a journey to explore the impacts of the small business collapse that began in 2020.  In part 3 of this series, we will review the costs to our nation and communities (macros and micro), and ask where we can go from here.  
This has been a tough story to tell as the co-owner of one of the devastated 'Mom and Pop' businesses, but we know the information needs to be shared so that Americans never allow this behavior to be tolerated again.

This is the third in a three-part series.  Sign-up to receive each new entrepreneurial-themed blog post delivered conveniently to your inbox when they arrive!

DISCLAIMER: This is a real-life example of one family-owned small-business in the service sector in Oregon, USA. The details shared here are to help educate the public and provide an inside look to those who may be far removed from these realities.

The National Cost

In part 1 of the series, we reviewed the financial costs and the joke that was failed federal, state, and county-level emergency funding and support for businesses that were deemed by their government non-essential, or worse, made illegal to operate like ours.   Part 2 gave a glimpse into the mental health impacts and prices paid by devastated business owners trying to survive and save their life long dream and passion.

As you drive down your main street, through downtown or the historic districts, you likely can't help but see boarded-up businesses, commercial for rent or for lease signs, or just dark vacant windows where a bustling business once operated.  

By May of 2020, an estimated 2% of small businesses had closed forever.  The impact?  Over 100,000 small businesses closed in America in just a few short months.  By August of that year, the headlines escalated to state 'Small Businesses Are Dying by the Thousands — And No One Is Tracking the Carnage.'  That seems concerning.  Shouldn't we want to find out the impact and find ways to stop this trend as quickly as possible?  One study by December estimated as many as 800 small businesses a day were permanently closing in the US.  

Another study estimated that the impact was that our country stands to lose $3 trillion to $4 trillion in GDP over the next two years (2021 and 2022) due to COVID-19 "pandemic" closures and business shutdowns.  

What do those businesses and numbers mean to local communities?

The Macro Community Cost

In our instance, we not only closed our business in our community, but we were forced to leave the state and seek refuge in a state that would allow our business to operate unrestricted.  So beyond our personal taxes locally (Federal and State income), our personal spending in our communities, and our business taxes (Federal, State, Payroll, and Property), what else did our community lose?  

I compiled the best list I could of where our business was involved in our community over the years (the first portion is not including personal charitable donations and volunteer work).  

FIRST Corvallis Business Give-backs (these were a choice we made and were done because this is how we can serve those who serve us)
  • 50% discount for Police, Fire, and Military (active and retired), including spouses
  • 25% discount for students (all ages, primary and college levels)
  • Discounted sessions for minors
Business Donations and Charities Financially Supported (time and massage gift certificate donations are not tax-deductible due to them being in-kind labor in the service industry and not tangible goods; apologies if any were forgotten or left-out)
  • ABC House - auction table sponsor, 5k run free massage booth donation, and other events
  • Albany Public Schools Foundation - auction donations
  • Assistance League - Winters Eve silent auction annual donor
  • Benton 4-H - auction donations 
  • Best in the West Events - free massage booth donation for 5ks and other events
  • Boys & Girls Club, Corvallis, and Greater Santiam chapters
  • CARDV - auction gift certificate donations, diffusers and essential oils donated for victims and center staff 
  • CASA
  • CEC Sage Garden
  • Chintimini Wildlife Center
  • Corvallis High School - Mr/Ms. Spartan program
  • Crescent Valley - Raiders baseball
  • Family Tree Relief Nursery
  • Focus on the Family - silent auction
  • Friendsgiving
  • Furniture Share - Table sponsor, BBQ Fundraiser event coordinator and day of volunteer, silent auction donor, charity run team participant, and other donations
  • Heartland Humane Society
  • HP 5k Charity Run
  • Jackson Street Youth Shelter
  • Kings Valley Charter School - silent auction donor 
  • Mudslinger Events - onsite event time donation for multiple annual races, 50k, 5ks, and other events 
  • Old Mill Center - silent auction annual donor 
  • OSU Intermural Clubs - Rugby, Cycling Club, Running Club, Tri Club, Vet Med, and Student Veterans Association
  • Red Cross - blood drive host (quarterly events 2016-2019)
  • Rotary
  • Safe Haven Humane Society - silent auction annual donor 
  • Santiam Christian - silent auction annual donor
  • Special Olympics - Polar Plunge 
  • The Arts Center - silent auction annual donor 
  • United Way - Day of Caring annual team participation
  • Zonta
Business Memberships/Participation
  • Chamber of Commerce paid member
  • Corvallis NBG
  • Corvallis Young Pros
  • Downtown Corvallis Association
  • Leadership Corvallis - Class of 2019
  • Millions of Women Strong (founding Chapter member and co-Chair)

The Micro Community Impact

What about where we personally as business owners and involved citizens volunteered our time, talent, and treasures?  Let's look at some of those next.

Volunteer
  • Buy Local First Corvallis 
  • Chamber of Commerce, Independent Business Committee co-Chair
  • CIBA
  • Corvallis School District wellness committee
  • Lighten Up Samaritan 
  • Lincoln Elementary wellness committee
  • Love Inc. 
  • Santiam Christian High School track coach
  • Stone Soup Corvallis - soup kitchen monthly volunteer
  • United Way Day of Caring
Local Food Web Involvement
  • Farm food share CSA - Rainshine Farm  and Denison Farm
  • Corvallis Farmers Market 
  • First Alternative Co-op - member-owner 
  • Food Co-op Shareholder/Owners
Did any on that list surprise you?  Did you think of those levels of impact that a single business with two involved co-owners could have on their community?  Now, what is the multiplier effect when you extrapolate that out citywide?  County and statewide?  For our nation?

The Climate of Small Business Attack

That isn't how I would like to title my segment on rebuilding small businesses in America, but it feels like the current culture we as small business owners are fighting to survive in.  Surely there must be hope on the horizon, right?

Beyond the obvious issue of Walmart, Home Depot, and Costco being essential and small businesses not, what has the US political and financial climate become for businesses to rebuild themselves in?

Here the headline from Bloomberg:
Why are these being targeted by the IRS?  Is this really where there are the most impactful corruption or fraud concerns or are these the ones not involving any important wealthy people, politicians, etc.?  

When this article was discussed on a Facebook page I follow at the end of 2020, I expressed my outrage at this insanity and was reminded by another discussion participant that this is how communism starts, the loss of private sector business ownership.  What do you think?

How did Oregon close out 2020 for small businesses?  An increase in taxes targeted on small businesses.  They shared "According to the Oregon Employment Department, about 124,000 businesses will see their unemployment insurance tax rates go up for 2021, about 85% of all businesses in the state."

How can this strategy be beneficial to rebuilding?  I'll help answer that one, it isn't.

Community Understanding

I think if more Americans understand these impacts, how these closures affect all of us, and how we can make changes in the future, we will be collectively better off.  Why do I know we aren't yet there?  Because of how one of our own long-standing customers responded to our situation.

By and large, the customer responses to the closure announcement of our business were of their overwhelming love, support, understanding, and empathy.

However, there were others that pointed to where we had clearly been responsible for this business failure based on our personal choices and not working hard enough, or long enough.  Sadly she felt the need to reach out to us and place blame in this way: “Running a small business is a challenge. It is 24/7 - hardly a day off - especially for the first years. From your postings, I know you two like to take trips and being away from your business like that is fatal to any kind of growth.”

No.  No business should run your life.  Of course, there are likely to be seasons of hustle and long hours as an entrepreneur, but life is too short and precious to live this way 24/7 after eight years.  This isn’t healthy or sustainable.  There are ways to succeed in business and as an entrepreneur and I promise this isn’t it.

No friends, this was not the issue.  In fact, it’s sad this email made no mention that there could be a health challenge or government-imposed crisis impacting our economy.  That they believed their assumption about our personal lives would be our business demise is sad.

So please take our story and go forward in supporting indie local

Keep shopping small and buying local first (check out PublicSq). 

Continue cheering for small businesses and thanking them when they sponsor your auction or local charity.  

Let's come together and find solutions.  Let's be a part of the change we want in our nation.  


I would love to hear your thoughts on this series.  Comment below and let me know!


2023 Story Update - In a tale of redemption that only God could author, read the story of what happened after our small business collapse in my book collaboration project.  Homesick: Finding Home Wherever You Are shares our loss, move, and story of rebuilding in 2021 and 2022.  Now available in paperback and ebook!


Information courtesy of Echo Schneider

3 Comments

  1. Wow!
    That’s a horrible experience! Pain, rejection, abandonment, mourning, financial insecurity.... sounds like East Germany after ww 2.
    Echo, we once met during a flag waving event.
    I’m sorry for your experiences and hope you found new footing in our area.
  2. Jennifer Peterson  03/09/2021 07:10 AM Central
    Fantastic article. My father was a small business owner. Its hard work. I hope you have been able to find a place to thrive. Thank you for sharing. People need to hear beyond themselves
  3. Wow. My heart sank when I read the first few lines of this post, knowing it came from a place of loss. I'm so sorry to read how difficult it became for your business to operate during 2020, because I know the heartache of watching something you love slip away. Your writing and thoughtful commentary is excellent and very informative.....I kept clicking links to open new windows and while I can't read every tonight I will follow up on your blog posts. Truly sad to read your story but kudos on turning it into such a valuable lesson.

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Meet Echo Schneider, Chief Adventure Officer

 
Overworked, burned out, and with waning loyalty to an industry that had lost its way and was no longer true to itself.  Of course, career burnout was at an all-time high in my sector and amongst the worst in any field.  It wasn’t all even just about work, though my perfectionism often got the best of me there more than other parts of my life.  I look back and see that I was overwhelmed and questioning so many areas of my life.  Was I doing the right things? From diet to products I bought, from how I was involved in the community to time I was spending with family, and from how I was walking out my faith and showing up in a meaningful way to my world. In this craziness is where I found myself.
 
Healthcare (watch my fingers make air quotes as I say that word and use the term loosely at best) in the US had long been bought and paid for and was no longer masking their symptom management and disease maintenance focus.  It had lost its focus on health; they could give you a pill or cut you open.  But to nurture your health and foster your body’s God-given ability to heal itself, they no longer knew how to do that.  Or worse, no longer desired to be in the business of prevention and healing.
 
As so many professional people were doing in the modern economy, we, as healthcare professionals, we’re doing more with less.  Mandatory overtime, poor ergonomics, and complete lack of an environment to practice self-care were the norm.  And to make it worse?  Because of our specific industry, we added in a loss of our medical freedoms just to stay and do our jobs.  The days of job security were long gone, and I watched in fear as friends and colleagues in sectors across the board were being laid off just to help top leaders move the stock up for shareholders.  How terrifying that this could be the reward for lifelong dedication and hard work!
 
At home, it didn't feel much better.  I fought to find a non-existent work-life balance and to be present while feeling exhausted (have you ever come home from work to fall asleep on the couch and finally be awoken when your Mom calls? Tell me this isn’t just me!).  I was disappointed in myself seeing my self-care fall away, time with friends and family slipping by, and I wasn’t spending the time I wanted serving with my church family or in my community.  
 
Add to that the confusion and frustration of what should have been simple daily choices.  What foods should I be eating? Is this trendy thing something I should try?  Wait, is the product good or bad, I paid more for it, but I feel like I saw an article on them that there was a recall or they were green-washing.  So frustrating and such a time-suck trying to keep up and have the health and abundance our family deserved!  I felt like at every turn that I was running to keep up and felt like I ultimately just found more of the same lies in the name of profits, and more ways my health was ultimately paying the price, yet again.
 
How could anyone thrive in this culture when even those who were well educated and seeking out something better faced with such daunting challenges?  I know, first-world problems, but I longed to create something more, a legacy for myself and others.  To break generational chains and I knew I wouldn’t be able to do it stuck in this rat-race.
 
Set the stage for that something.  I have, for so much of my life, been interested in learning, growing, and being a student of personal development.  From an investment with top leadership development companies through their programs for years to Law of Attraction to Conscious Language and so many others, I was finding the mentorship and teaching I needed to make the changes I so desperately desired.  
 
There wasn’t an overnight shift or an immediate awareness to change, but I began to find my path slowly and as a result, was investing myself in new ways.  I was raised by a wise and visionary Mother who had shown me what it was to be an entrepreneur.  I always admired that title and was drawn to it in many ways.  As I dabbled in businesses from my youth through college and beyond, I was picking up pieces of freedom and a stage where I could work for myself to create something new.  
 
As the years went on, I kept pushing myself in that path.  I was helping others, and I was welcoming a team of like-minded friends and family to come with me.  This was possible; we were doing it!  It wasn’t easy, we were doing a side-hustle while still being full-time professionals and wives and Mothers, but we were doing it none the less.

I'm so excited to have found a platform to speak truth. To show up for others in "true health" in ways that I didn’t know could exist when I started down this path.  But I know now that we don't have to settle any longer.  Any of us, friends!  It's time to live the great adventure that you were made for.
 
Now it’s time to move beyond business beyond vocation.  Now we are building a blessing.  That has so many meanings, one being the definition of “a herd of unicorns,” in case you didn’t know.  I was given the title of ‘unicorn’ from a dear friend when she came to know me and saw what I was capable of achieving.  And now it’s my turn to see that light in you.  Join me, and together, we can create a community and movement with a vision to change it all.
 
I don't care what your background is.  What education you received growing up in business, finances, or medicine.  Those things don't matter.  We are walking a new path to freedom in all areas of our lives.
 
I'm writing a new future and destiny for myself and my family, and I won't journey alone.  A mentor taught me to carry the confidence that God has called me to rise, but I will not rise alone.
 
I'm reaching out my hand to you (don't worry, I recently used a plant-based hand sanitizer) so that you are not alone; we will do this together!  
 
You are so worthy.  
 
Your family and your dreams are worth it.  
 
Together we can do this, but you must take the first step. ðŸ‘Š

I can't wait to connect with you via text, email, or on social media!

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